VOTING CHALLENGE
Partners: Raquel Navarrete, Mia Malendez, Jack Kim
Many students are depriving themselves of their civic duties by not voting. Many students are not aware of the impact their vote can have on our democracy. We aimed to increase awareness among all eligible Indiana University students of the power their vote holds in the United States. Through research, we found that despite there being a record turnout in the 2020 presidential elections, there were still 80 million eligible Americans that did .not vote. We then centered our campaign around finding those “missing” voters and their excuses for not voting. We directed the tagline “find your voice” to the “missing” as well as the “found” to let them know they themselves, their voices, and their votes matter.
DIGITAL CONCEPTS
Giving faces to the 80 million “mission” eligible American voters makes the fact more real. It makes students see themselves as one of those “missing” faces causing them to take a stand to assure that their voices are heard by voting.
Students love to stare at screens and IU’s campus is full of screens. There’s no better way to grab a student’s attention than by reading that unbelievable fact walking between classes.
PRINT CONCEPTS
Drawing from a familiar image of an emergency or Amber alert will not only be recognizable by students but also demonstrate the importance of voting and finding those “missing” voters.
As students check bulletin boards for the latest events, they will be reminded that even while participating in other activities, their civic duty still remains and needs attending to.
Many students ride the campus buses and will easily be able to see this poster displayed on a bus shelter. This particular one is located near the Memorial stadium meaning it can also be seen by parents, alumni, and others attending IU football games.
We all have our own reasons for why we don’t want to do something. But when we say them out loud or see it in front of us, our excuses just don’t seem justifiable. With a QR code that allows you to quickly register to vote, coming up with excuses is the harder option.
Placing the poster in a campus bus will give students an opportunity reconsider their reasons for not voting as they ride to and from classes.
We all have our own reasons for why we don’t want to do something. But when we say them out loud or see it in front of us, our excuses just don’t seem justifiable. With a QR code that allows you to quickly register to vote, coming up with excuses is the harder option.
This poster that resembles a missing flyer promises a reward that is in the hands of the “missing” voters. It provides a QR code and traditional tear-offs that take voters to a website where they can register and find all voting information.
As students check bulletin boards for the latest events, they will be reminded that even while participating in other activities, their civic duty still remains and needs attending to.
As students pick up their daily newspaper from IDS, they will be hit with additional news while being able to easily register to vote.
Using the “Find My iPhone” display, this ad aims to locate the 80 million eligible American voters that are “missing.” This feature is used by many college students, making it easier to recognize and understand.
A detailed poster requires time to read. Placing the poster by the water fountain gives students more time to learn about the important decision they are going to make. Water fountains typically have repeat visitors which gives students even more time to read and understand the details of voting.
We can no longer continue to put our futures in the hands of people without knowing truly knowing who they are. This guide navigates through the complexities that come with voting making the process easier for students to understand.
Placing the poster in the bathroom gives students more time to learn about the important decision they are going to make. Washing your hands has never been more important as we are all taking measures to not get COVID-19. There is no better way to spend time washing your hands than reading and learning about who you are voting for.
SOCIAL MEDIA CONCEPTS
As a commonly used form of social media by college students, Instagram has the ability to reach more of the target audience and create interaction.
When students scroll through Instagram, they are reminded of their excuses but also presented with an opportunity to correct it by registering through the popup link.
By providing real excuses some college students may have for not voting, students will become motivated to not repeat the same actions. It is all easily preventable by clicking the link to register to vote at the bottom of the post.