Honda Lawn Mower
Partner: Evan Cox
As a 76-year-old company, Honda has earned its reputation for quality, reliability, and performance whether producing engines, generators, automobiles, or lawnmowers. The Honda 21 in. 3-in-1 Gas Self Propelled Lawn Mower was deemed the best all-around gas mower for those with yards up to 1 acre. Our goal was to persuade consumers that the Honda 21 in. 3-in-1 Gas Self Propelled Lawn Mower is the best mower on the market because of Honda’s history of producing reliable products. We targeted our campaign towards middle to upper-class families with large yards and take pride in maintaining them. Families that want the perfect lawnmower for years to come.
PRINT CONCEPTS
While reading a magazine, consumers will learn about the 3-in-1 functions of the lawnmower and why they are not just buying any regular lawnmower, they are buying a Honda. They will also learn about the well-renowned and reliable Honda engines that power the duel blades to provide precise trimming for a perfect lawn for years to come.
OUTDOOR CONCEPT
While driving, consumers will learn that although Honda is well-known for producing great reliable vehicles, their lawnmowers are their best-selling products. Placing this astonishing fact on a billboard will shock consumers causing them to want to find out more about the lawnmower.
